In 2012, we switched formats away from media distribution, and focus on retail sales. There are many reasons for this move, none of which I want to get into. Let’s just say that while it was great making hundreds of thousands of people happy, it wasn’t an ideal situation for growth.
That being said, I will conclude with one of my signature catch phrases; “Only those willing to go to far, will ever know how far they can go.” And we feel that we took HellaStuff.Com, Media Distribution, as far as it can go, it was time to move on to general retail sales.
In 2020 the pandemic hit, when the pandemic hit, we decided to move away from general retail sales and move strictly to apparel. We are currently working on our line up, and will be back up and running in no time.